Privacy Policy

Privacy Policy

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Dear visitor,
Thank you for visiting our website. To ensure that you feel safe and happy while visiting our website, the following information gives you a comprehensive guide on what we do with your personal data. This privacy policy is designed to inform you about how we collect, use and transfer your personal data.



AB InBev UK Limited T/A Budweiser Brewing Group UK&I
Registration number: 3982132, registered in England and Wales
Address: Bureau, 90 Fetter Lane, London, EC4A 1EN
Tel: +44 0870 606 8008
E-mail: [email protected]
Value added tax (VAT) number: GB745737502



By visiting our website, we collect your personal information in several ways:

  • through information requests to enter certain information on the website or sign up for competitions or contests. We may ask you for certain information e.g. your name, age and email address. You are requested to upload a photo of your bottle without any image of natural persons.
  • through cookies and other similar technologies that help us to offer you a better browsing experience, enhancing site navigation, analysing site usage, and assisting in our marketing efforts. (for more information, please see below);
  • through the implementation of new technologies such as tracking pixels and similar technologies. These technologies will not operate unless it is agreed by you.
  • through some website development technologies on our website which are technically necessary to display the content (usage data).
  • through newsletter registrations and sign-ups.
  • through information you provide to us in comments, suggestions or other information relating to our website, our products or services.

We may ask you for your name, age, street address, city, postcode, mobile telephone number, email address, comments, suggestions or other information relating to our website, our products or services, or the company. In addition, other specific types of information may be requested in connection with purchases, creating an account, contests, sweepstakes, promotional offers or other marketing efforts.

Our purpose in gathering this information is to:

  • contact you to confirm that you have entered a competition or sweepstake or to notify you that you have been selected as a winner;
  •  send you mailings or other marketing information about our brands and our companies in which we think you would be interested through email / mail / SMS messaging (ONLY if you have expressly given us permission to do so.)
  • improve our website and better tailor our services to your preferences
  • offer you the possibility to create an account
  • fulfill your order, incl. shipping and payment
  • comply with our legal obligations, e.g. keeping correct financial accounting
  • use it within AB InBev as we continue to work on being the best beer company in a better world (this use is only with respect to your comments or suggestions);

AB InBev and its agents will retain your personal information only as long as necessary for fulfilment of the purposes described above or as required by law.

You will be able to unsubscribe from receiving marketing information from us, by simply texting back “stop” or by following the ‘unsubscribe’ link in the e-mail marketing we send to you. Alternatively, you may send us a request using the contact details at the bottom of this policy.

Please note that if you opt not to receive promotional messages from us, we will still continue to send you information related to other purposes, such as to any account you may hold with us, or any business relationship you may have with us, such as a request you have made for or about our goods and services (such as transactional messages e.g. about sweepstakes in which you may have entered).

In most of the cases we processed your personal data base on your consent in accordance with Art.6(1)(a) GDPR. In very specific cases as detailed below, the processing of your personal data is based on AB InBev legitimate interest base on Article 6 (1) (f) GDPR.



The General Data Protection Regulation gives you a number of rights. As a user of our website you have the right to request information on the data we store about you as well as the purpose of their storage. In addition, you have a right to demand that incorrect data are being corrected and data which are inappropriate or no longer needed are being deleted. You also have the right to request from us to restrict the processing of your data as well as the right to data portability. If personal data is collected according to Art. 6 (1) (f) you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data. We will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of you or for the establishment, exercise or defence of legal claims. For information, requests and suggestions regarding data protection, please do not hesitate to contact us.



Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies we can store information for a certain period of time and identify the user’s device. For a better user guidance and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent.

The website has in place different types of cookies as explained below.

For "Strictly Necessary cookies" we are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes explained below.

With regards to "Performance Cookies", "Functional Cookies" and "Targeting cookies", we are processing your personal data based on your consent according to Art. 6 (1) (a) GDPR for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to "cookie settings" at the end of the "cookies" section of this privacy policy.”

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We process your personal data on the basis of your consent pursuant to Art. 6 para. 1 lit a) GDPR for the purposes explained above. After selecting your cookie preferences, your consent will be obtained and registered via our cookie banner. The personal data will be erased when they are no longer necessary for the original purpose.

You may preclude the usage of targeting cookies and similar technologies by selecting the appropriate settings in your browser or in the "cookie settings". Be aware that in this case it may occur that you may not be able to use all functions of this website. Depending on the browser you use you can also install a browser plug-in to prevent tracking.



On our website, you have the option of subscribing to our free newsletter. Once you submit the subscription form to us, you will receive a confirmation email from us. Your subscription will be activated only after you have clicked on the link in the confirmation email. You can unsubscribe from the newsletter at any time. To do so, use the unsubscribe link at the end of each email. Your email address will then be deleted immediately from the distribution system.

By subscribing to the newsletter, you agree to the following declarations of consent: I agree to receive advertising from AB InBev UK Limited in the form of newsletters.

We are processing your personal data according to Art. 6 (1) (a) GDPR. The provision of such data is necessary in order to provide you with our newsletters (Art. 6 (2) (c) GDPR). The personal data will be erased when they are no longer necessary.



We place various social media buttons on our website in the form of a link. Following are examples of social media buttons that can be used:
- Facebook
- Twitter
- YouTube
- Instagram

Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services.

If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles.

Facebook Pixel
A Facebook pixel is an analytics tool that consists of a code that is installed on our website. When you perform certain activities on our website, such as visiting a web page or buy a product, the Facebook pixel is triggered and will collect this information in the Facebook environment, if you are using Facebook. This technology allows us to provide users customised content and advertising, to provide social media features and to analyse traffic to our website. The Facebook pixel may collect personal data from you, including:

  • Operating system used
  • Type of website used, for example on mobile or desktop
  • Type of client used, for example a browser or mail program.
  • Client’s screen resolution
  • Time the website was visited
  • Activities on the website during a session (when using multiple tracking pixels)
  • IP address (provides information on the Internet Service Provider and location)

Your personal data will not be processed by any third party other than Facebook for this operation



We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

To protect your data against unwanted access, we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology. If the connection is encrypted the 'lock' symbol on your browser status list will show as locked, and the address line will start with "https://".



We may disclose your personal information to third parties such as our members, our professional advisers, our external and internal service providers that provide services to us (such as distribution of newsletters, IT hosting and market research). We are using special platforms to store, unify and process our consumer data with care and certified security.

Look a Like Audiences
We use different technologies to create look alike audiences on social media. We may share hashed portions of your personal data (mainly your name and other online identifiers, email address) with our marketing partners and publishers to provide you advertisement in accordance to your interests and/or those of like-minded consumers.
For example, we may aggregate your email address together with the email addresses of others who registered to our marketing activities, locally hash such data, and transmit the resulting hashed data to Facebook or to other marketing partners for the purpose of creating "Lookalike Audiences" (where targeted ads are sent to people on Facebook who have similar characteristics to people on our customer list). If you wish to opt-out of this use of those hashed portions of your personal data, please send us a request using the contact form.

We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data.

We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.



Your data may be collected processed in our Data Management Platform (DMP) operated by, Inc. Our purpose of using DMP is to ensure that you receive advertisements tailored to your interests in our and other sites that you visit. A DMP is an advertising technology that automatically creates audience segments to share the best of our campaigns. A DMP uses cookie and non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off this website. DMP automatically analyses and categorizes data deriving from different sources for example other sites and from other beer lovers.

We will only process your personal data for this purpose after you have provided us you consent, in accordance with Art. 6 (1) (a) GDPR. You will not suffer any detriment if you would like your data not to be send to one or all DMP providers. You can withdraw your consent on the cookie banner.

After you consent to this operation our DMP will start processing your data and it will be shared with other parties such as publishers, marketing data providers and business partners.,Inc. is another data controller who carries out data processing upon whom we however have only limited influence. In case you would like to know more about this technology please review the information provided by the, Inc. for further guidance.



Our website has in place a Customer Data Platform(CDP). Our purpose in using CDP is to ensure that you receive advertisement content tailored to your interests in our websites and also in external sites you visit. A CDP is an advertising technology that automatically creates audience segments to share the best of our campaigns with you and other beer lovers. Our CDP automatically analyses and categorizes data deriving from different sources, for example, other sites and other website users.

We will only process your personal data after you provide us your consent, following Art. 6 (1) (a) GDPR. You will not suffer any detriment if you don't consent to this operation.

Once consent is provided, our CDP will start processing your data and it will be shared with other business partners of ARM Treasure Data using the same tool. The data controller for this operation is Treasure Data, Inc., so please keep in mind that AB InBev has no control over who your data is shared with as this is unilaterally determined by the CDP. As the technology of a CDP is very complex and various stakeholders are involved, in case you would like to know more about this operation please review the information provided by the]Treasure Data, Inc. for further guidance. [



Personal information is sent overseas in limited circumstances to other subsidiaries of our corporate group whose parent company is the Belgian company, ANHEUSER-BUSCH INBEV S.A./N.V. with registration number 0417.497.106, to provide hosting services and support services within the group. AB InBev will not send your personal information to a recipient outside the EU / the EEA without obtaining your consent or otherwise complying with the relevant privacy legislation.



When you are using the contact form to get in touch with us, we only collect and process your name, your email address and your questions and comments. You are free to give us more information.

Please note that by clicking on "contact us" you are leaving this website and are redirected to our global "contact us" website.

We are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes of replying to you and staying in touch with you. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments).



Please contact our data protection officer if you wish to review the personal data stored with us, if you desire to modify or delete existing data or if you would like to withdraw the consent you have given us:

Data protection officer contact details (for questions, comments or complaints):
First Privacy GmbH
E-Mail: [email protected]
Phone: +49 421 69663282

Or through our "Contact Us" form: Please select the typology "Contact Data Protection Officer" in the ContactUs Form. Please note that by clicking on "Contact Us" you are leaving this website and are redirected to our global "contact us" website which is not operated by us.



If you are concerned that we have not complied with your legal rights or applicable data protection laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the Data Protection Authorities The Information Commissioner (which is the regulator responsible for privacy in the UK).

We will deal with complaints as follows:

Step 1: Let us know
If you would like to make a complaint, you should let us know by contacting our Data Protection Officer (DPO).

Step 2: Investigation of complaint
Your complaint will be investigated by our DPO. A response to your complaint will be provided in writing within a reasonable period (one month in principle, but we may inform you should we need more time to process your request).

Step 3: Contact Data Protection Authority
We expect that our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you may also contact the Data Protection Authorities The Information Commissioner as follows:

Office of the Information Commissioner
Helpline: 0303 123 1113

Complaints must be made in writing

Consumer Department
AB InBev UK Limited T/A Budweiser Brewing Group UK&I
Tel: 0870 606 8008
Bureau, 90 Fetter Lane, London, EC4A 1EN

Any complaints or correspondence in relation to this Privacy Policy should be sent to our DPO at: [email protected]



AB InBev may record telephone calls made to its call centre in order to have a record of customer orders for AB InBev products, resolve complaints arising therefrom and for quality control purposes. To review our Call Recording Privacy Policy please click here:



This website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it. Please do not share or forward this website or its contents to anyone underage.



This policy was created and came into effect on 28 July 2020. We reserve the right, in our sole discretion, to change, modify, add or delete portions of this policy at any time. We advise you to regularly check this page and read the most recent version of this policy. Your use of this website after the posting of changes to these terms will imply your acceptance of such changes without prejudice to the foregoing, we will not retroactively make any substantial changes to our use of your personal data without your consent.


Please note that for information relating to our PROMOTIONS, we ask you to also read our Promotion Privacy Policy